Overview:
I am a dynamic, creative and forward-thinking marketer with more than 20 years experience solving complex marketing challenges for B2B and B2C global brands. I have overcome these challenges by developing clearly-defined strategies and successfully executing them both on the corporate-side and the agency-side. I have over ten years experience in B2B marketing for technology (including SaaS), financial and healthcare sectors.
Throughout my career, I have intricately been involved in the strategic and tactical development, management and execution of targeted marketing, advertising and public relations programs, with a proven track record of success in attaining a high return on marketing investment for my clients and employers.
Who Am I:
- I am very passionate about what I do. That’s why I do it and that’s why I have been successful. I love marketing.
- I am a hard worker–always have been.
- I believe that you can never stop learning. Our industry is ever-evolving and one must evolve with it.
- I’m dedicated. I believe that if a company is making an investment in hiring me, then the least I can do is be dedicated to the company and to do my best.
- I believe in teamwork (after all, I am a former NCAA athlete). I believe in fostering a positive, cohesive team environment with all my co-workers. Ask anyone that has ever worked with me and this will mostly likely be one of the things they mention. I believe in order to achieve great success, you have to have great teamwork.
Specialties:
Brand/product launch; marketing research, strategic development, implementation, management & analysis; lead generation & nurturing; channel marketing; customer retention programs; client relationship development & management; email marketing; media coaching; media relations; media planning & buying; social media; ROI, trade show & event management; budget management; marketing department/agency operations management; employee training & management; and vendor relations.
In addition, I have been Pragmatic Marketing-Level II certified since 2007, HubSpot certified and held Fair Credit Reporting Act certification from 2014-2016.
